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About The Authors
Sarah Goodall
Sarah Goodall
Sarah Goodall
Sarah Goodall is a speaker, strategist, and advisor specializing in employee influence, executive visibility, and digital trust. A former corporate marketing leader at SAP, IBM, and Hitachi, she established a consultancy focused on helping organizations unlock the commercial value of authentic employee voices through human credibility and data-driven insight. Sarah is co-author of The Employee Influencer and a recognized voice on employee influence, executive credibility, and trust-led growth.
She is based in Hampshire, UK.
Susan Emerick
Sarah Goodall
Sarah Goodall
Susan Emerick is an expert in employee influence, digital transformation, and brand advocacy.
As the co-author of The Employee Influencer and previous books including The Most Powerful Brand on Earth (Pearson) and Digital Strategies (Oxford University Press), she brings a strategic, research-driven perspective to how employee influence operates as a system connecting culture, communication, and business performance to long-term strategy.
She is based in Michigan, USA.
Why We Wrote This Book Together
We kept seeing the same pattern across industries, geographies and organizations at very different stages of maturity.
Companies increasingly understood that employees could build trust, shape perception and influence decisions. At the same time, they were investing in employee advocacy, executive visibility, social selling, employer branding and thought leadership - often as separate initiatives owned by different teams.
Marketing focused on reach and content. Sales focused on relationships and pipeline. HR focused on culture and employer brand. Communications focused on messaging and reputation. Each effort created value, but too often in isolation.
We were seeing two sides of the same challenge. One perspective focused on the broader shift in how trust and influence operate through people rather than channels. The other focused on execution: how organizations create the structure, support, confidence and alignment needed to make employee influence work at scale.
The gap between those perspectives became the book.
The Employee Influencer brings strategy and execution together to show how organizations can move beyond fragmented programs and build a coordinated, credible and scalable system of influence.
