The organizational power of brand ambassadors.
Build credibility.
Strengthen relationships.
Drive business results.
The organizational power of brand ambassadors.
Build credibility.
Strengthen relationships.
Drive business results.
In today’s digital-first, AI-driven world, trust has shifted from brands to people. Employees are no longer passive participants in company communications, they are the most credible, influential voices an organization has.
The Employee Influencer introduces a new model for modern organizations: one where employees act as trusted brand ambassadors, shaping perception, building relationships, and driving measurable business impact.
Influence has shifted from corporate channels to the people behind the brand. Audiences increasingly value credible human perspectives, while AI is making content more abundant and authenticity harder to distinguish.
This creates a new competitive advantage: trusted employees whose expertise, relationships and lived experience can build credibility in ways corporate communications alone cannot.
Employee advocacy focused largely on amplifying corporate content. Employee influence goes further, enabling employees to build credibility, create trust and shape decisions through their expertise and networks.
It is not about turning everyone into an influencer. It is about creating the culture, confidence and support for authentic employee voices to contribute to meaningful business outcomes.
Fragmentation is not a technology problem. It is not a training problem. It is not even a budget problem. It is an architecture problem. Most organizations have influence activity. Few have an influence system.
To replace siloed initiatives with a coordinated strategy, we introduce our proprietary framework the CONNECTED Influence System. A cross-functional alignment model designed specifically for organizations seeking to scale employee influence responsibly and measurably.
CONNECTED is not a campaign framework. It is an operating model. It ensures that HR, marketing, sales, communications, learning, IT, legal and executive leadership are not simply participating in influence - they are building it together.
"In a world saturated with the chirpy voice of AI, Susan and Sarah make a compelling case that the most powerful voices a brand has belong to the humans inside it."
"The Employee Influencer delivers the operating model for turning employee credibility into an engine of influence."
"The Employee Influencer is a masterclass in modern corporate communication"
"A thoughtful and useful read for anyone interested in what becomes possible when organizations recognize the influence their people already have"
“As AI floods every feed with content, employees have become a brand’s most trusted voice, and The Employee Influencer is the definitive playbook for activating them”
“When an employee becomes a fan of your organization, they’re eager to tell others and their passion is infectious. This book shows you how to tap this amazing resource.”
"This book gives the blueprint to build trust and business impact by partnering with an ecosystem of advocates and ambassadors"
"The Employee Influencer is the most thorough, well-researched body of work I’ve encountered regarding employee advocacy"